Sunday, July 22, 2012

Article on Developing Ryan's Brand

http://www.news-journalonline.com/sports/olympics/2012/07/22/former-spruce-creek-swimmer-building-brand-ahead-of-games.html

I agree with this quote:
As Lochte's fame grows, Morgenstein said the Olympian will have to be a more assertive control-the-reins guy.
"As long as he has the confidence to feel like he's in charge and everybody works for him and not the other way around, I think he's going to do great things, because he's really a genuinely nice guy," Morgenstein said.

The article included this video of Ryan swimming in high school:


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